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Tunali, O.; Tugrul Bayrak, A.; Sanchez-Anguix, V.; Aydogan, R. (2021). Multi-objective evolutionary product bundling: a case study. ACM. 1622-1629. https://doi.org/10.1145/3449726.3463219
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/191558
Título: | Multi-objective evolutionary product bundling: a case study | |
Autor: | Tunali, Okan Tugrul Bayrak, Ahmet Aydogan, Reyhan | |
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[EN] Product bundling is a strategy conducted by marketing decisionmakers
to combine items or services for targeted sales in today¿s
competitive business environment. Targeted sales can be in various
forms, like increasing ...[+]
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Versión del editor: | https://doi.org/10.1145/3449726.3463219 | |
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