Innovation in the tourism sector, organizational learning and performance

Abstract

[ES] PropositoEl proposito de esta investigacion es establecer el impacto de la innovacion de procesos y servicios en el desempeno no financiero y financiero en el sector turistico, asi como explicar el papel mediador del aprendizaje organizacional.Diseno/metodologia/enfoqueSe utilizo un enfoque cuantitativo, basado en el software PLS SE M, Smart PLS 4.0. La muestra estuvo constituida por 426 establecimientos del sector turistico de la Zona I, Ecuador. Se aplicaron encuestas en linea para recopilar datos, que arrojaron 118 respuestas, para evaluar el impacto de la innovacion en el desempeno empresarial de 2020 a 2022.HallazgosLa innovacion de proceso y de servicio afecta positiva y significativa al desempeno no financiero y financiero, respectivamente. El aprendizaje organizacional media la relacion entre innovacion de proceso y des servicio. No se pudo confirmar la relacion entre desempeno no financiero y financiero. El modelo explica el 53.10% del desempeno no financiero y el 26.10 del desempeno financiero.Originalidad/valorLa relacion entre innovacion y rendimiento en el sector turistico se ha estudiado en varias economias desarrolladas, mientras que en los paises en desarrollo se ha estudiado poco. Este trabajo contribuye a una discusion empirica incluyendo una variable mediadora en la relacion innovacion-desempeno en contexto latinoamericano.

[EN] PurposeThe purpose of this research paper is to establish the impact of process and service innovation on non-financial and financial performance in the tourism sector, as well as to explain the mediating role of organizational learning.Design/methodology/approachA quantitative approach was used, based on partial least squares-structural equation modeling (PLS-SEM), Smart PLS 4.0 software. The sample consisted of 426 establishments in the tourism sector in Zone I, Ecuador. Online surveys were employed to collect data, yielding 118 responses, to assess the impact of innovation on business performance from 2020 to 2022.FindingsProcess and service innovation positively and significantly affect non-financial and financial performance, respectively. Organizational learning mediates the relationship between process innovation and disservice. The relationship between non-financial and financial performance could not be confirmed. The model explains 53.10% of non-financial performance and 26.10% of financial performance.Originality/valueThe relationship between innovation and performance in the tourism sector has been studied in several developed economies, while little has been studied in developing countries. This work contributes to an empirical discussion including a mediating variable in the innovation-performance relationship in the Latin American context.