Application of geographic information systems to the tourism enhancement of natural and cultural heritage. The study case of a scenic road in Canal de Navarrés (València, Spain)

Abstract

[ES] A methodological proposal is developed for the creation of a tourism product, with the aim of enhancing the tourist development of the study area, using the capabilities of Geographic Information Systems and public geospatial information to carry out the operations for decision-making. To achieve this, a scenic road is designed using a regional road as its main axis, which passes through different areas included in the Natura 2000 network and alongside places included in the UNESCO World Cultural Heritage List. The final result provides a comprehensive understanding of the territory, identifying those resources that may have greater tourism value and suitability to be part of the proposed scenic road and identifying the weak points that could represent a drawback for the management of tourism in this place, obtaining at last, a comfortable and satisfying experience for visitors to this place.