Marketing strategy for a new restaurant concept in Latvia: Organic Fast Food

Abstract

The main goal is the presentation of a proposal for communication mix for the promotion of this new restaurant concept. Secondary goals: - Market description and social-cultural environment where this concept is more likely to take place. - City description with its description and the integration of the organic restaurant in it. - Describe the menu with the necessary ingredients, the list of providers and the reasons of its success considering the framework in which it will be included. - Describe the full list of communication and word spreading techniques, summarized in a well-planned marketing mix plan elaborated after a detailed SWOT analysis that includes performance indicators and guerrilla marketing strategy.