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Partner Relationship Management in tourism destinations: A concept development for Partner Relationship Management for the tourism destination GrimmHeimat NordHessen

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Partner Relationship Management in tourism destinations: A concept development for Partner Relationship Management for the tourism destination GrimmHeimat NordHessen

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Ludwig, SMC. (2014). Partner Relationship Management in tourism destinations: A concept development for Partner Relationship Management for the tourism destination GrimmHeimat NordHessen. http://hdl.handle.net/10251/39042.

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/39042

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Title: Partner Relationship Management in tourism destinations: A concept development for Partner Relationship Management for the tourism destination GrimmHeimat NordHessen
Author:
Director(s): Canós Darós, Lourdes Gronau, Werner
UPV Unit: Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia
Read date / Event date:
2014-06-26
Issued date:
Abstract:
The goal of destination management, to establish and maintain a competitive position on the tourism market, is only feasible with a certain degree of cooperation and coordination. Coordination of processes leads to a ...[+]


El objetivo de la gestión de destinos, establecer y mantener una posición competitiva en el mercado turístico, sólo es factible con un cierto grado de cooperación y coordinación. Coordinación de los procesos lleva a ...[+]
Subjects: Destination management , Partner Relationship Management , Challenges of cooperation , Partner diversity , Gestión turística , Cooperación económica , Destinos turísticos
Copyrigths: Cerrado
degree: Grado en Gestión Turística-Grau en Gestió Turística
Type: Proyecto/Trabajo fin de carrera/grado

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