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Modeling the propagation of the consumption of two emergent businesses: Fitness Practice and Plastic Surgery

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Modeling the propagation of the consumption of two emergent businesses: Fitness Practice and Plastic Surgery

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dc.contributor.advisor Jódar Sánchez, Lucas Antonio es_ES
dc.contributor.advisor De la Poza, Elena es_ES
dc.contributor.author Al-Kasadi, Mohammed Saleh Salim es_ES
dc.date.accessioned 2014-09-22T06:17:47Z
dc.date.available 2014-09-22T06:17:47Z
dc.date.created 2014-09-05T15:00:49Z es_ES
dc.date.issued 2014-09-22T06:17:42Z es_ES
dc.identifier.uri http://hdl.handle.net/10251/39795
dc.description.abstract In recent years there has emerged a new trend focused on the body image in the Western countries. Our society is concerned with people's physical appearance and ideal body image. As consequence of this trend, two businesses emerge: fitness centers and plastic surgery clinics. Traditionally the consumers' expenditure in these services and goods has been considered a luxury especially during the economic slowdown. However, in the recent times, (at end of 2000s both service sectors are showing an increasing trend in terms of activity and business size). Thus, customers have seen the practice of fitness and plastic surgery procedures as a necessity rather than a luxury. The two kinds of products considered: fitness practice and plastic surgery procedures are of different nature; however they share several commonalities from the analysis point of view. In particular, referred to the fitness practice business, this involves a parallel increase of related economic sectors such as sports clothing, energy drinks and sports equipment. Related to the Spanish population who exercise regularly, this has evolved from 27% in 2005 to 35% in 2010, which shows a significant increase of the population sportive practices. A significant example of this trend is the fact that in 2009 the 74% of the Spanish public gyms had a fitness room for bodybuilding. On contrast, related to the market of plastic surgery measured by volume of activity, Spain occupies the level 13th position of the international ranking, which is headed by USA. The plastic surgery market embraces low invasive (non surgical) and high invasive (surgical) plastic surgery procedures; between both types, more than 300,000 thousands procedures are performed annually mainly by women in Spain. en_EN
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València es_ES
dc.rights Reserva de todos los derechos es_ES
dc.source Riunet es_ES
dc.subject Fitness practice es_ES
dc.subject Addiction es_ES
dc.subject Emotional es_ES
dc.subject Demographics es_ES
dc.subject Economice es_ES
dc.subject Human behavior es_ES
dc.subject Contagion effects es_ES
dc.subject Media es_ES
dc.subject Propagation es_ES
dc.subject Plastic surgery es_ES
dc.subject Non-surgical es_ES
dc.subject Surgical. es_ES
dc.subject.classification MATEMATICA APLICADA es_ES
dc.subject.classification ECONOMIA FINANCIERA Y CONTABILIDAD es_ES
dc.title Modeling the propagation of the consumption of two emergent businesses: Fitness Practice and Plastic Surgery
dc.type Tesis doctoral es_ES
dc.identifier.doi 10.4995/Thesis/10251/39795 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses es_ES
dc.description.bibliographicCitation Al-Kasadi, MSS. (2014). Modeling the propagation of the consumption of two emergent businesses: Fitness Practice and Plastic Surgery [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/39795 es_ES
dc.description.accrualMethod TESIS es_ES
dc.type.version info:eu-repo/semantics/acceptedVersion es_ES
dc.relation.tesis 9238 es_ES


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