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Coffee market in China: trends & consumer strategies. A coffee industry market research of a traditional tea-drinking country

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Coffee market in China: trends & consumer strategies. A coffee industry market research of a traditional tea-drinking country

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Zhang, N. (2014). Coffee Market in China: Trends & Consumer Strategies. A Coffee industry Market Research of a Traditional Tea-Drinking Country. http://hdl.handle.net/10251/44210.

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Title: Coffee market in China: trends & consumer strategies. A coffee industry market research of a traditional tea-drinking country
Author: Zhang, Nan
Director(s): Miguel Molina, Mª del Rosario de
UPV Unit: Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses
Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Read date / Event date:
2014-07-15
Issued date:
Abstract:
[EN] With the rapid development of China economy, the coffee market is now soaring and more and more companies are going to join it. To get a clear sight and some ideas of the market, here comes the paper. This paper ...[+]
Subjects: China , Coffee industry , Coffee culture , Tea culture , Coffee consumption behavior , Comportamiento en el consumo de café , , Cultura del té , Café , Cultura del café , Industria del café
Copyrigths: Reserva de todos los derechos
Publisher:
Universitat Politècnica de València
degree: Máster Universitario en Gestión de Empresas, Productos y Servicios-Màster Universitari en Gestió D'Empreses, Productes i Serveis
Type: Tesis de máster

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