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Competitiveness measurement system in the advertising sector

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Poveda Bautista, R.; García Melón, M.; Baptista, DC. (2013). Competitiveness measurement system in the advertising sector. SpringerPlus. 2(438):1-14. doi:10.1186/2193-1801-2-438

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Title: Competitiveness measurement system in the advertising sector
Author: Poveda Bautista, Rocio García Melón, Mónica Baptista, Doris C.
UPV Unit: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Issued date:
In this paper a new approach to find indicators that can be used to measure companies’ competitiveness and performance in an efficient and reliable way is presented. The aim is to assist managers of companies within a ...[+]
Subjects: Competitiveness measurement system , Measurement indicators , Advertising , Innovation , Analytic Network Process (ANP)
Copyrigths: Reconocimiento (by)
SpringerPlus. (issn: 2193-1801 )
DOI: 10.1186/2193-1801-2-438
Publisher version: http://dx.doi.org/10.1002/app.3292910.1186/2193-1801-2-438
Type: Artículo


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