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Competitiveness measurement system in the advertising sector

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Competitiveness measurement system in the advertising sector

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Poveda Bautista, R.; García Melón, M.; Baptista, DC. (2013). Competitiveness measurement system in the advertising sector. SpringerPlus. 2(438):1-14. doi:10.1186/2193-1801-2-438

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/58500

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Título: Competitiveness measurement system in the advertising sector
Autor: Poveda Bautista, Rocio García Melón, Mónica Baptista, Doris C.
Entidad UPV: Universitat Politècnica de València. Departamento de Proyectos de Ingeniería - Departament de Projectes d'Enginyeria
Fecha difusión:
Resumen:
In this paper a new approach to find indicators that can be used to measure companies’ competitiveness and performance in an efficient and reliable way is presented. The aim is to assist managers of companies within a ...[+]
Palabras clave: Competitiveness measurement system , Measurement indicators , Advertising , Innovation , Analytic Network Process (ANP)
Derechos de uso: Reconocimiento (by)
Fuente:
SpringerPlus. (issn: 2193-1801 )
DOI: 10.1186/2193-1801-2-438
Editorial:
SpringerOpen
Versión del editor: http://dx.doi.org/10.1002/app.3292910.1186/2193-1801-2-438
Tipo: Artículo

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