Rojas, J.; Contero, M.; Bartomeu, N.; Guixeres Provinciale, J. (2015). Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles. Packaging Technology and Science. 28(12):1047-1056. doi:10.1002/pts.2178
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/60093
Title: | Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles | |
Author: | Rojas, Juan-Carlos Bartomeu, Noemi Guixeres Provinciale, Jaime | |
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Three-dimensional virtual representations of consumer products are expected to gain relevance in e-commerce applications as low cost virtual reality headsets arrive on the market in the next years. However, there are a ...[+]
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Copyrigths: | Reserva de todos los derechos | |
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Publisher version: | http://dx.doi.org/10.1002/pts.2178 | |
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