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Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles

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Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles

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Rojas, J.; Contero, M.; Bartomeu, N.; Guixeres Provinciale, J. (2015). Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles. Packaging Technology and Science. 28(12):1047-1056. doi:10.1002/pts.2178

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/60093

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Title: Using Combined Bipolar Semantic Scales and Eye-Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Ingeniería Gráfica - Departament d'Enginyeria Gràfica
Universitat Politècnica de València. Instituto Interuniversitario de Investigación en Bioingeniería y Tecnología Orientada al Ser Humano - Institut Interuniversitari d'Investigació en Bioenginyeria i Tecnologia Orientada a l'Ésser Humà
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Abstract:
Three-dimensional virtual representations of consumer products are expected to gain relevance in e-commerce applications as low cost virtual reality headsets arrive on the market in the next years. However, there are a ...[+]
Subjects: Eye-tracking , Semantic scales , Time fixation , Packaging design , Virtuality
Copyrigths: Reserva de todos los derechos
Source:
Packaging Technology and Science. (issn: 0894-3214 ) (eissn: 1099-1522 )
DOI: 10.1002/pts.2178
Publisher:
Wiley
Publisher version: http://dx.doi.org/10.1002/pts.2178
Thanks:
This work was partially funded by the research programme of 'Catedra Heineken Espana S.A.-UPV' at Universitat Politecnica de Valencia.
Type: Artículo

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