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Linguistic choice in a corpus of brand slogans: repetition or variation

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Linguistic choice in a corpus of brand slogans: repetition or variation

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Musté Ferrero, P.; Stuart, KDC.; Botella Trelis, AP. (2015). Linguistic choice in a corpus of brand slogans: repetition or variation. Procedia Social and Behavioral Sciences. 198:350-358. doi:10.1016/j.sbspro.2015.07.454

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Title: Linguistic choice in a corpus of brand slogans: repetition or variation
Author: Musté Ferrero, Paloma Stuart, Keith Douglas Charles Botella Trelis, Ana Paloma
UPV Unit: Universitat Politècnica de València. Departamento de Lingüística Aplicada - Departament de Lingüística Aplicada
Issued date:
Abstract:
This article analyses the linguistic choices realized in a corpus of brand slogans. Our main hypothesis is that these choices are determined by the socio-semantics of two factors: repetition and variation. Repetition and ...[+]
Subjects: Brand Slogans , Linguistic Variation , Metaphor , Repetition , Stylistic Devices
Copyrigths: Reserva de todos los derechos
Source:
Procedia Social and Behavioral Sciences. (issn: 1877-0428 )
DOI: 10.1016/j.sbspro.2015.07.454
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.sbspro.2015.07.454
Type: Artículo

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