Tortosa, Javier(Universitat Politècnica de València, 2021-05-31)
[EN] In this article we will talk about the way we work out our branding projects, and the difference that our holistic vision brings us when it comes to contextualize and frame design and art direction projects.
Palacios-Ferri, Alicia; Marín Jordá, Eva(Universitat Politècnica de València, 2021-05-31)
[EN] In this article, the presence and semantic function of the landscape in the contemporary film poster is raised. Initially, a brief historical tour of the cinema poster is carried out, reviewing the different styles ...
Velasco Aranda, Rosario; Sanz, Joan(Universitat Politècnica de València, 2021-05-31)
[EN] This article analyzes the relationships between ornament, crafts and design through a historical review. We explore the origin of the use of ornament, linked to crafts, and its relationship with art, both producers ...
Canavese Arbona, Ana(Universitat Politècnica de València, 2021-05-31)
[EN] In this new market era, where there are more and more brands and products with the same attributes, users are looking for additional motivators to justify their buying choice. Companies’ brand values are increasingly ...