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Assessing the intangibles transferred in franchise businesses

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Assessing the intangibles transferred in franchise businesses

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dc.contributor.author Rodríguez, Axel es_ES
dc.contributor.author Caballer Mellado, Vicente es_ES
dc.contributor.author Guadalajara Olmeda, María Natividad es_ES
dc.coverage.spatial east=-102.55278399999997; north=23.634501; name= Mèxic es_ES
dc.date.accessioned 2017-05-17T09:04:51Z
dc.date.available 2017-05-17T09:04:51Z
dc.date.issued 2011-03
dc.identifier.issn 1862-8516
dc.identifier.uri http://hdl.handle.net/10251/81261
dc.description.abstract [EN] In franchise systems, trade relationships between the franchisor and franchisee to exchange intangible resources for a franchise fee and subsequent payments are set up. This article provides data obtained by personal surveys on the restaurant industry franchise system in Mexico. The brand mark established by an initial investment, the time the franchise has operated, and its capacities to make profit are key factors in this exchange. The franchise size and its belonging to the Mexican Franchise Association are other intangible resources transferred in this relationship. © 2011 Springer-Verlag. es_ES
dc.language Inglés es_ES
dc.publisher Springer Verlag (Germany) es_ES
dc.relation.ispartof Service Business es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Franchise es_ES
dc.subject Franchise fee es_ES
dc.subject Intangible resources es_ES
dc.subject Relationship es_ES
dc.subject Royalties es_ES
dc.subject Value es_ES
dc.subject.classification ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA es_ES
dc.subject.classification ECONOMIA FINANCIERA Y CONTABILIDAD es_ES
dc.title Assessing the intangibles transferred in franchise businesses es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1007/s11628-011-0100-3
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería Agronómica y del Medio Natural - Escola Tècnica Superior d'Enginyeria Agronòmica i del Medi Natural es_ES
dc.description.bibliographicCitation Rodríguez, A.; Caballer Mellado, V.; Guadalajara Olmeda, MN. (2011). Assessing the intangibles transferred in franchise businesses. Service Business. 5(1):29-46. doi:10.1007/s11628-011-0100-3 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://doi.org/10.1007/s11628-011-0100-3 es_ES
dc.description.upvformatpinicio 29 es_ES
dc.description.upvformatpfin 46 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 5 es_ES
dc.description.issue 1 es_ES
dc.relation.senia 41269 es_ES
dc.identifier.eissn 1862-8508
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