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dc.contributor.author | Rodríguez, Axel | es_ES |
dc.contributor.author | Caballer Mellado, Vicente | es_ES |
dc.contributor.author | Guadalajara Olmeda, María Natividad | es_ES |
dc.coverage.spatial | east=-102.55278399999997; north=23.634501; name= Mèxic | es_ES |
dc.date.accessioned | 2017-05-17T09:04:51Z | |
dc.date.available | 2017-05-17T09:04:51Z | |
dc.date.issued | 2011-03 | |
dc.identifier.issn | 1862-8516 | |
dc.identifier.uri | http://hdl.handle.net/10251/81261 | |
dc.description.abstract | [EN] In franchise systems, trade relationships between the franchisor and franchisee to exchange intangible resources for a franchise fee and subsequent payments are set up. This article provides data obtained by personal surveys on the restaurant industry franchise system in Mexico. The brand mark established by an initial investment, the time the franchise has operated, and its capacities to make profit are key factors in this exchange. The franchise size and its belonging to the Mexican Franchise Association are other intangible resources transferred in this relationship. © 2011 Springer-Verlag. | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Springer Verlag (Germany) | es_ES |
dc.relation.ispartof | Service Business | es_ES |
dc.rights | Reserva de todos los derechos | es_ES |
dc.subject | Franchise | es_ES |
dc.subject | Franchise fee | es_ES |
dc.subject | Intangible resources | es_ES |
dc.subject | Relationship | es_ES |
dc.subject | Royalties | es_ES |
dc.subject | Value | es_ES |
dc.subject.classification | ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA | es_ES |
dc.subject.classification | ECONOMIA FINANCIERA Y CONTABILIDAD | es_ES |
dc.title | Assessing the intangibles transferred in franchise businesses | es_ES |
dc.type | Artículo | es_ES |
dc.identifier.doi | 10.1007/s11628-011-0100-3 | |
dc.rights.accessRights | Abierto | es_ES |
dc.contributor.affiliation | Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses | es_ES |
dc.contributor.affiliation | Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería Agronómica y del Medio Natural - Escola Tècnica Superior d'Enginyeria Agronòmica i del Medi Natural | es_ES |
dc.description.bibliographicCitation | Rodríguez, A.; Caballer Mellado, V.; Guadalajara Olmeda, MN. (2011). Assessing the intangibles transferred in franchise businesses. Service Business. 5(1):29-46. doi:10.1007/s11628-011-0100-3 | es_ES |
dc.description.accrualMethod | S | es_ES |
dc.relation.publisherversion | http://doi.org/10.1007/s11628-011-0100-3 | es_ES |
dc.description.upvformatpinicio | 29 | es_ES |
dc.description.upvformatpfin | 46 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
dc.description.volume | 5 | es_ES |
dc.description.issue | 1 | es_ES |
dc.relation.senia | 41269 | es_ES |
dc.identifier.eissn | 1862-8508 | |
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