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Social networking as an enabler of change in entrepreneurial Brazilian firms

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Assis-Dorr, H.; Palacios Marqués, D.; Merigó, JM. (2012). Social networking as an enabler of change in entrepreneurial Brazilian firms. Journal of Organizational Change Management. 25(5):699-708. doi:10.1108/09534811211254581

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/85798

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Title: Social networking as an enabler of change in entrepreneurial Brazilian firms
Author: Assis-Dorr, Henrique Palacios Marqués, Daniel Merigó, José M.
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
Purpose - This paper aims to research the effects of market orientation in the use of social networking and its relationship with organisational learning. Design/methodology/approach - The empirical study was carried ...[+]
Subjects: Social networks , Market orientation , Organizational learning , Biotechnology companies , Organizational change , Change management , Brazil , Learning organizations , Entrepreneurialism
Copyrigths: Cerrado
Source:
Journal of Organizational Change Management. (issn: 0953-4814 )
DOI: 10.1108/09534811211254581
Publisher:
Emerald
Publisher version: http://dx.doi.org/10.1108/09534811211254581
Type: Artículo

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