- -

Social networking as an enabler of change in entrepreneurial Brazilian firms

RiuNet: Institutional repository of the Polithecnic University of Valencia

Share/Send to

Cited by

Statistics

Social networking as an enabler of change in entrepreneurial Brazilian firms

Show simple item record

Files in this item

dc.contributor.author Assis-Dorr, Henrique es_ES
dc.contributor.author Palacios Marqués, Daniel es_ES
dc.contributor.author Merigó, José M. es_ES
dc.date.accessioned 2017-07-26T13:49:07Z
dc.date.available 2017-07-26T13:49:07Z
dc.date.issued 2012
dc.identifier.issn 0953-4814
dc.identifier.uri http://hdl.handle.net/10251/85798
dc.description.abstract Purpose - This paper aims to research the effects of market orientation in the use of social networking and its relationship with organisational learning. Design/methodology/approach - The empirical study was carried out in 132 recently created Brazilian biotechnology companies. Structural equation models were used in order to test the hypotheses. Findings - The findings suggest that market orientation is positively related to social networking and organizational learning. The study also examines businesses that employ social networks and generate learning procedures within the organisations. Practical implications - Statistically speaking, the use of social networking platforms such as Facebook and Twitter have significant effects on the internal variables of the organisation, which is why businesses should develop new profiles that better reflect the company's corporate strategy. Originality/value - Currently, studies carried out on technologically based social networks are a new feature of the field of management. This article brings together classic management constructs, such as organizational learning or market orientation, together with the incorporation of technological social networks. es_ES
dc.language Inglés es_ES
dc.publisher Emerald es_ES
dc.relation.ispartof Journal of Organizational Change Management es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Social networks es_ES
dc.subject Market orientation es_ES
dc.subject Organizational learning es_ES
dc.subject Biotechnology companies es_ES
dc.subject Organizational change es_ES
dc.subject Change management es_ES
dc.subject Brazil es_ES
dc.subject Learning organizations es_ES
dc.subject Entrepreneurialism es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Social networking as an enabler of change in entrepreneurial Brazilian firms es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1108/09534811211254581
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Assis-Dorr, H.; Palacios Marqués, D.; Merigó, JM. (2012). Social networking as an enabler of change in entrepreneurial Brazilian firms. Journal of Organizational Change Management. 25(5):699-708. doi:10.1108/09534811211254581 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1108/09534811211254581 es_ES
dc.description.upvformatpinicio 699 es_ES
dc.description.upvformatpfin 708 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 25 es_ES
dc.description.issue 5 es_ES
dc.relation.senia 236984 es_ES


This item appears in the following Collection(s)

Show simple item record