- -

Evidentials and advertising: a sample study

RiuNet: Institutional repository of the Polithecnic University of Valencia

Share/Send to

Cited by

Statistics

Evidentials and advertising: a sample study

Show full item record

Cruz García, L. (2017). Evidentials and advertising: a sample study. Revista de Lingüística y Lenguas Aplicadas. 12:1-12. doi:10.4995/rlyla.2017.7074.

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/85866

Files in this item

Item Metadata

Title: Evidentials and advertising: a sample study
Author:
Issued date:
Abstract:
[EN] This paper explores the use of evidential devices in press adverts in English in a compilation of original advertisements. Due to the appellative nature of advertising discourse, I think that these texts are likely ...[+]
Subjects: Evidentiality , Evidential devices , Epistemic modality , Advertising , Advertisement , Persuasion
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Source:
Revista de Lingüística y Lenguas Aplicadas. (issn: 1886-2438 ) (eissn: 1886-6298 )
DOI: 10.4995/rlyla.2017.7074
Publisher:
Editorial Universitat Politècnica de València
Publisher version: https://doi.org/10.4995/rlyla.2017.7074
Type: Artículo

References

Alonso-Almeida, F., & Cruz-García, L. (2011). The value of may as an evidential and epistemic marker in English medical abstracts. Studia Anglica Posnaniensia, 46(3), 59-73. doi:10.2478/v10121-010-0004-7

Bednarek, M. (2014). «An astonishing season of destiny!» Evaluation in blurbs used for advertising TV series. Pragmatics & Beyond New Series, 197-220. doi:10.1075/pbns.242.10bed

Block de Behar, L. (1992). El lenguaje de la publicidad. Madrid: Siglo XXI. [+]
Alonso-Almeida, F., & Cruz-García, L. (2011). The value of may as an evidential and epistemic marker in English medical abstracts. Studia Anglica Posnaniensia, 46(3), 59-73. doi:10.2478/v10121-010-0004-7

Bednarek, M. (2014). «An astonishing season of destiny!» Evaluation in blurbs used for advertising TV series. Pragmatics & Beyond New Series, 197-220. doi:10.1075/pbns.242.10bed

Block de Behar, L. (1992). El lenguaje de la publicidad. Madrid: Siglo XXI.

Chafe, W. (1986). Evidentiality in English conversation and academic writing. In W. Chafe and J. Nichols (Eds.), Evidentiality: The linguistic coding of epistemology, 261-272. Norwood: Ablex.

Cook, G. (1992). The discourse of advertising. New York: Routledge.

Cornillie, B., & Delbecque, N. (2008). Speaker commitment: Back to the speaker. Evidence from Spanish alternations. Belgian Journal of Linguistics, 22, 37-62. doi:10.1075/bjl.22.03cor

Cortés de los Ríos, M. E. (2001). Nuevas perspectivas lingüísticas en la publicidad impresa anglosajona. Almería: Universidad de Almería.

De Mooij, M. (2009). Global marketing and advertising. Understanding cultural paradoxes. Los Angeles, London, New Delhi, Singapore & Washington DC: Sage.

Dekker, T. (1609). The Guls Horne-Booke. London: Nicholas Okes.

Dixon, R. M. W. (2005). A semantic approach to English grammar. Oxford: Oxford University Press.

Dyer, G. (2003). Advertising as communication. London: Routledge.

Ferraz Martínez, A. (1993). El lenguaje de la publicidad. Madrid: Arco.

Fox, B. A. (2008). Evidentiality: Authority, Responsibility, and Entitlement in English Conversation. Journal of Linguistic Anthropology, 11(2), 167-192. doi:10.1525/jlin.2001.11.2.167

Fuertes-Olivera, P. A., Velasco-Sacristán, M., Arribas-Baño, A., & Samaniego-Fernández, E. (2001). Persuasion and advertising English: Metadiscourse in slogans and headlines. Journal of Pragmatics, 33(8), 1291-1307. doi:10.1016/s0378-2166(01)80026-6

Hyland, K. (1998). Persuasion and context: The pragmatics of academic metadiscourse. Journal of Pragmatics, 30(4), 437-455. doi:10.1016/s0378-2166(98)00009-5

López Eire, A. (1998). La retórica en la publicidad. Madrid: Arco Libros.

Marín Arrese, J. I. (Ed.). (2004). Perspectives on evidentiality and Modality. Madrid: Editorial Complutense.

Marín Arrese, J. I. (2009). Effective vs. Epistemic Stance, and Subjectivity/Intersubjectivity in Political Discourse. A Case Study. In A. Tsangalidis and R. Facchinetti (Eds.), Studies on English Modality: In Honour of Frank Palmer, 23-52. Bern: Peter Lang.

Marín Arrese, J. I. (2007). "Stance and subjectivity/intersubjectivity in political discourse. A contrastive case study". BELL (Belgium Journal of English Language and Literatures), 5, 113-132.

McQuarrie, E. F., & Mick, D. G. (1992). On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric. Journal of Consumer Research, 19(2), 180. doi:10.1086/209295

Messaris, P. (1997). Visual persuasion: The role of images in advertising. California, London & New Delhi: Sage.

Nuyts, J. (2001). Epistemic Modality, Language, and Conceptualization. Human Cognitive Processing. doi:10.1075/hcp.5

O'Shaugnessy, J. and O'Shaugnessy, N. J. (2004). Persuasion in advertising. London & New York: Routledge.

Ortega Barrera, I., & Torres Ramírez, A. (2010). ESTUDIO SOBRE LOS ABSTRACTS DE ARTÍCULOS DE INVESTIGACIÓN INFORMÁTICOS: EVIDENCIALIDAD Y MODALIDAD TEXTUAL. Revista de Lingüística y Lenguas Aplicadas, 5(1). doi:10.4995/rlyla.2010.764

Pavitt, J. (2000). "The art of marketing". Marketing, 40, 40-41.

Rein, D. P. (1982). The Language of advertising and merchandising in English. New Yok: Regents Publishing Company.

Sperber, D. and Wilson, D. (1986). Relevance: Communication and cognition. Oxford: Basil Blackwell.

Stukker, N., Sanders, T., & Verhagen, A. (2009). Categories of subjectivity in Dutch causal connectives: a usage-based analysis. Causal Categories in Discourse and Cognition. doi:10.1515/9783110224429.119

VAN DER AUWERA, J., & PLUNGIAN, V. A. (1998). Modality’s semantic map. Linguistic Typology, 2(1). doi:10.1515/lity.1998.2.1.79

Willett, T. (1988). A Cross-Linguistic Survey of the Grammaticization of Evidentiality. Studies in Language, 12(1), 51-97. doi:10.1075/sl.12.1.04wil

[-]

This item appears in the following Collection(s)

Show full item record