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Evidentials and advertising: a sample study

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Evidentials and advertising: a sample study

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dc.contributor.author Cruz García, Laura es_ES
dc.date.accessioned 2017-07-27T09:01:15Z
dc.date.available 2017-07-27T09:01:15Z
dc.date.issued 2017-07-11
dc.identifier.issn 1886-2438
dc.identifier.uri http://hdl.handle.net/10251/85866
dc.description.abstract [EN] This paper explores the use of evidential devices in press adverts in English in a compilation of original advertisements. Due to the appellative nature of advertising discourse, I think that these texts are likely to convey source of knowledge through evidentials as an advertising strategy in order to pragmatically manifest a higher level of credibility and reliability of the information presented concerning the products and the brands. The selected corpus of adverts will allow us to focus special attention on this particular genre and on how evidentials are used, in the fashion of other works carried out in other textual genres (cf. Fox, 2001; Kaplan, 2007; Marín-Arrese, 2004, 2007; Ortega-Barrera and Torres-Ramírez, 2010). Evidentials are studied as part of a set of persuasion strategies used by different linguistic communities in the discourse of advertising (Block de Behar, 1992; Cook, 1992; Cortés de los Ríos, 2001; Pavitt, 2000; Rein, 1982). Conclusions will report on how evidentials are used in print adverts, and whether a type of evidential device prevails over the rest. es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València
dc.relation.ispartof Revista de Lingüística y Lenguas Aplicadas
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Evidentiality es_ES
dc.subject Evidential devices es_ES
dc.subject Epistemic modality es_ES
dc.subject Advertising es_ES
dc.subject Advertisement es_ES
dc.subject Persuasion es_ES
dc.title Evidentials and advertising: a sample study es_ES
dc.type Artículo es_ES
dc.date.updated 2017-07-27T07:34:55Z
dc.identifier.doi 10.4995/rlyla.2017.7074
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Cruz García, L. (2017). Evidentials and advertising: a sample study. Revista de Lingüística y Lenguas Aplicadas. 12:1-12. doi:10.4995/rlyla.2017.7074. es_ES
dc.relation.publisherversion https://doi.org/10.4995/rlyla.2017.7074 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 12 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 12
dc.identifier.eissn 1886-6298
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