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Batista, S. (2016). Emotional Branding: emotions and feelings aroused by the design of the olfactory experience of consumption according to the ecosystem approach to communication. En Systems&design:beyond processes and thinking. Editorial Universitat Politècnica de València. 361-375. https://doi.org/10.4995/IFDP.2015.3270
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/87554
Título: | Emotional Branding: emotions and feelings aroused by the design of the olfactory experience of consumption according to the ecosystem approach to communication | |
Autor: | Batista, Sarah | |
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[EN] This article discusses the recognition of semiotics experience and olfactory experienced by
consumers in FARM brand’s physical store environment, so that it can be achieved the goal
of conceptualizing the consumer ...[+]
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Derechos de uso: | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | |
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Versión del editor: | http://ocs.editorial.upv.es/index.php/IFDP/IFDP/paper/view/3270 | |
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