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Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features

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Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features

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Olmedilla, M.; Arenas-Márquez, FJ.; Martinez-Torres, MR.; Toral, SL. (2016). Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 38-45. doi:10.4995/CARMA2016.2016.3642

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/98102

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Title: Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features
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Issued date:
Abstract:
[EN] The identification of influencers in any type of online social network is of paramount importance, as they can significantly affect consumers’ purchasing decisions. This paper proposes the utilization of a ...[+]
Subjects: web data , internet data , big data , qca , pls , sem , conference , E-word of mouth , Influencers , Social Network Analysis , Virtual communities
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490484623
Source:
CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics.
DOI: 10.4995/CARMA2016.2016.3642
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3642
Conference name: CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: July 06-07,2016
Type: Capítulo de libro Comunicación en congreso

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