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Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features

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Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features

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dc.contributor.author Olmedilla, Maria es_ES
dc.contributor.author Arenas-Márquez, Francisco José es_ES
dc.contributor.author Martinez-Torres, M. Rocio es_ES
dc.contributor.author Toral, Sergio L. es_ES
dc.date.accessioned 2018-02-19T10:51:38Z
dc.date.available 2018-02-19T10:51:38Z
dc.date.issued 2016-10-10
dc.identifier.isbn 9788490484623
dc.identifier.uri http://hdl.handle.net/10251/98102
dc.description.abstract [EN] The identification of influencers in any type of online social network is of paramount importance, as they can significantly affect consumers’ purchasing decisions. This paper proposes the utilization of a self-designed web scraper to extract meaningful information for the identification of influencers and the analysis of how this new set of variables can be used to predict them. The experimental results from the Ciao UK website will be used to illustrate the proposed approach and to provide new insights in the identification of influencers. Obtained results show the importance of the trust network, but considering the intensity and the quality of both trustors and trustees. es_ES
dc.format.extent 8 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject web data es_ES
dc.subject internet data es_ES
dc.subject big data es_ES
dc.subject qca es_ES
dc.subject pls es_ES
dc.subject sem es_ES
dc.subject conference es_ES
dc.subject E-word of mouth es_ES
dc.subject Influencers es_ES
dc.subject Social Network Analysis es_ES
dc.subject Virtual communities es_ES
dc.title Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/CARMA2016.2016.3642
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Olmedilla, M.; Arenas-Márquez, FJ.; Martinez-Torres, MR.; Toral, SL. (2016). Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 38-45. https://doi.org/10.4995/CARMA2016.2016.3642 es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics es_ES
dc.relation.conferencedate July 06-07,2016 es_ES
dc.relation.conferenceplace Valencia, Spain es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3642 es_ES
dc.description.upvformatpinicio 38 es_ES
dc.description.upvformatpfin 45 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela OCS\3642 es_ES


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