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dc.contributor.author | Olmedilla, Maria | es_ES |
dc.contributor.author | Arenas-Márquez, Francisco José | es_ES |
dc.contributor.author | Martinez-Torres, M. Rocio | es_ES |
dc.contributor.author | Toral, Sergio L. | es_ES |
dc.date.accessioned | 2018-02-19T10:51:38Z | |
dc.date.available | 2018-02-19T10:51:38Z | |
dc.date.issued | 2016-10-10 | |
dc.identifier.isbn | 9788490484623 | |
dc.identifier.uri | http://hdl.handle.net/10251/98102 | |
dc.description.abstract | [EN] The identification of influencers in any type of online social network is of paramount importance, as they can significantly affect consumers’ purchasing decisions. This paper proposes the utilization of a self-designed web scraper to extract meaningful information for the identification of influencers and the analysis of how this new set of variables can be used to predict them. The experimental results from the Ciao UK website will be used to illustrate the proposed approach and to provide new insights in the identification of influencers. Obtained results show the importance of the trust network, but considering the intensity and the quality of both trustors and trustees. | es_ES |
dc.format.extent | 8 | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Editorial Universitat Politècnica de València | es_ES |
dc.relation.ispartof | CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics | es_ES |
dc.rights | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | es_ES |
dc.subject | web data | es_ES |
dc.subject | internet data | es_ES |
dc.subject | big data | es_ES |
dc.subject | qca | es_ES |
dc.subject | pls | es_ES |
dc.subject | sem | es_ES |
dc.subject | conference | es_ES |
dc.subject | E-word of mouth | es_ES |
dc.subject | Influencers | es_ES |
dc.subject | Social Network Analysis | es_ES |
dc.subject | Virtual communities | es_ES |
dc.title | Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features | es_ES |
dc.type | Capítulo de libro | es_ES |
dc.type | Comunicación en congreso | es_ES |
dc.identifier.doi | 10.4995/CARMA2016.2016.3642 | |
dc.rights.accessRights | Abierto | es_ES |
dc.description.bibliographicCitation | Olmedilla, M.; Arenas-Márquez, FJ.; Martinez-Torres, MR.; Toral, SL. (2016). Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 38-45. https://doi.org/10.4995/CARMA2016.2016.3642 | es_ES |
dc.description.accrualMethod | OCS | es_ES |
dc.relation.conferencename | CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics | es_ES |
dc.relation.conferencedate | July 06-07,2016 | es_ES |
dc.relation.conferenceplace | Valencia, Spain | es_ES |
dc.relation.publisherversion | http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3642 | es_ES |
dc.description.upvformatpinicio | 38 | es_ES |
dc.description.upvformatpfin | 45 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
dc.relation.pasarela | OCS\3642 | es_ES |