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Structural Equation Modeling in Research on Brand Capital in Higher Education

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Structural Equation Modeling in Research on Brand Capital in Higher Education

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Casanoves-Boix, J.; Küster-Boluda, I.; Vila-Lopez, N. (2016). Structural Equation Modeling in Research on Brand Capital in Higher Education. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 150-158. doi:10.4995/CARMA2016.2016.3596

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/98108

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Title: Structural Equation Modeling in Research on Brand Capital in Higher Education
Author:
Issued date:
Abstract:
[EN] This research is done in order to examine the role of the brand capital in higher education. For this purpose, we analyze the main contributions of the literature related to the study of the brand capital and its ...[+]
Subjects: web data , internet data , big data , qca , pls , sem , conference , Broad Capital , Brand Equity , Higher education , Structural Equation Method , University Professors
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490484623
Source:
CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics.
DOI: 10.4995/CARMA2016.2016.3596
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3596
Conference name: CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: July 06-07,2016
Type: Capítulo de libro Comunicación en congreso

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