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Structural Equation Modeling in Research on Brand Capital in Higher Education

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Structural Equation Modeling in Research on Brand Capital in Higher Education

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dc.contributor.author Casanoves-Boix, Javier es_ES
dc.contributor.author Küster-Boluda, Ines es_ES
dc.contributor.author Vila-Lopez, Natalia es_ES
dc.date.accessioned 2018-02-19T11:11:19Z
dc.date.available 2018-02-19T11:11:19Z
dc.date.issued 2016-10-10
dc.identifier.isbn 9788490484623
dc.identifier.uri http://hdl.handle.net/10251/98108
dc.description.abstract [EN] This research is done in order to examine the role of the brand capital in higher education. For this purpose, we analyze the main contributions of the literature related to the study of the brand capital and its application in the educational sector, identifying which variables determine the brand capital in the higher education sector. Once we establish the susceptible brand capital in the higher education sector, an empirical research is done by using a questionnaire developed in Spanish language with a Likert scale of grade 5 in which 1 point means "strongly disagree" and 5 mean "strongly agree", being based on the measurement scales proposed by Aaker (1992) and Keller (1993). Thus, we have a valid sample of 690 university professors (438 of them from public institutions and 356 from private ones). The results have been obtained by using a structural equation method, showing the relevance of each variable and determining those most discriminant for university professors. es_ES
dc.format.extent 9 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject web data es_ES
dc.subject internet data es_ES
dc.subject big data es_ES
dc.subject qca es_ES
dc.subject pls es_ES
dc.subject sem es_ES
dc.subject conference es_ES
dc.subject Broad Capital es_ES
dc.subject Brand Equity es_ES
dc.subject Higher education es_ES
dc.subject Structural Equation Method es_ES
dc.subject University Professors es_ES
dc.title Structural Equation Modeling in Research on Brand Capital in Higher Education es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/CARMA2016.2016.3596
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Casanoves-Boix, J.; Küster-Boluda, I.; Vila-Lopez, N. (2016). Structural Equation Modeling in Research on Brand Capital in Higher Education. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 150-158. doi:10.4995/CARMA2016.2016.3596 es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics es_ES
dc.relation.conferencedate July 06-07,2016 es_ES
dc.relation.conferenceplace Valencia, Spain es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3596 es_ES
dc.description.upvformatpinicio 150 es_ES
dc.description.upvformatpfin 158 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela 3596 es_ES


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