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Revista de Lingüística y Lenguas Aplicadas- Vol. 02 (2007)
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Revista de Lingüística y Lenguas Aplicadas- Vol. 02 (2007): Enviados recientemente

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WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING

Pinar Sanz, María Jesús (Editorial Universitat Politècnica de València, 2007)

[EN] The aim of this article is to describe the characteristics of weblogs (usually shortened to blog, but occasionally spelled web log), the latest genre of internet communication that has attained widespread popularity ...
UN REPTE DE LA (SOCIO)LINGÜÍSTICA APLICADA: EL MODEL DE LLENGUA COL·LOQUIAL PER A LA COMUNICACIÓ AUDIOVISUAL

Mas Castells, Josep Angel (Editorial Universitat Politècnica de València, 2007)

[EN] The variety of situations where language is used in audiovisual communications renders the separation between formal and informal register, which normally employ the language orientation materials, inadequate. This ...
THE STUDY OF MODAL VERBS FROM A PEDAGOGICAL PERSPECTIVE: AN ANALYSIS OF TEXTBOOKS AND GRAMMARS

Durán, Ramiro; Alonso, Pilar; Sánchez, María Jesús (Editorial Universitat Politècnica de València, 2007)

[EN] This paper shows how the indiscriminate combination of the form-function criterion in the traditional presentation of modal verbs brings more confusion than light to the subject due mostly to the fact that the grammatical ...
LAS ESTRATEGIAS DE INTERNACIONALIZACIÓN EN LA TRADUCCIÓN PUBLICITARIA

Pedro Ricoy, Raquel De (Editorial Universitat Politècnica de València, 2007)

[EN] In the era of globalisation, multinational companies, as well as those who aim at having an i n t e rnational presence, are confronted with the choice to internationalise or to localise the promotion of their products. ...
LA MODALIDAD EPISTÉMICA ASERTIVA COMO RECURSO RETÓRICO EN NOTICIAS CIENTÍFICAS: EL CASO DEL HALLAZGO PALEONTOLÓGICO DEL HOMBRE DE ORCE

Díaz Rojo, José Antonio (Editorial Universitat Politècnica de València, 2007)

[EN] In this article I analyze assertive epistemic modality (expression of certainty) in a series of scientific news reports on the paleontological discovery of the so-called Hombre of Orce, published in El País between ...