[ES] En el presente proyecto se diseñó y caracterizo un nuevo producto con consistencia
de batido a partir de diferentes ingredientes innovadores mediante el uso de la metodología
Design Thinking. Con esta se pudo ...[+]
[ES] En el presente proyecto se diseñó y caracterizo un nuevo producto con consistencia
de batido a partir de diferentes ingredientes innovadores mediante el uso de la metodología
Design Thinking. Con esta se pudo obtener el perfil de consumidor y llevar a cabo el desarrollo
de un producto adecuado a sus necesidades. La finalidad del novedoso producto es satisfacer
los deseos del segmento de mercado considerado: todos aquellos individuos que poseen una
preocupación por su alimentación y practican un estilo de vida saludable. Los ingredientes (soja,
granada, aloe vera y violeta) fueron seleccionados debido a su contenido en micronutrientes y
originalidad con la finalidad de satisfacer las expectativas del consumidor. Para su
caracterización se llevaron a cabo diversos análisis fisicoquímicos (pH, color, viscosidad y ºBrix)
y un análisis sensorial en forma de la realización de una cata para conocer las características del
nuevo alimento.
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[EN] In the present project a new product that has the consistency of a milkshake was
designed and characterized with the use of innovative ingredients through the utilization of the
design thinking methodology. With ...[+]
[EN] In the present project a new product that has the consistency of a milkshake was
designed and characterized with the use of innovative ingredients through the utilization of the
design thinking methodology. With this it was possible to obtain the consumer profile and carry
out the development of a product suitable to their needs. The purpose of this new-fangled
product is to satisfy the desires of the market segment considered: all those individuals who
have a concern for their diet and practice a healthy lifestyle. The ingredients (soy, pomegranate,
aloe vera and violet) were selected due to their content in micronutrients and originality in order
to satisfy the consumer expectations. For its characterization, some physicochemical analyses
were carried out (pH, colour, viscosity and ºBrix) and a sensory analysis was also performed in
the form of a tasting to know the characteristics of the new product.
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