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Neurocommunicative methodologies: attention and emotion of the audiovisual story in the classroom

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Neurocommunicative methodologies: attention and emotion of the audiovisual story in the classroom

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dc.contributor.author Rajas, Mario es_ES
dc.contributor.author Izquierdo, Vanessa es_ES
dc.contributor.author García, María Luisa es_ES
dc.date.accessioned 2019-05-20T10:30:36Z
dc.date.available 2019-05-20T10:30:36Z
dc.date.issued 2019-05-20
dc.identifier.uri http://hdl.handle.net/10251/120731
dc.description.abstract [EN] Audiovisual content as a learning tool has been incorporated extensively into lecture classes. Emotion-cognition is intrinsic to the functioning of the human brain, and therefore can explain the acquisition of knowledge and competencies in the educational field, and more specifically, the transformative impact on digital natives. Advances in the study of the brain have allowed for quantitative measurement of attentional (EDL) and emotional (EDR) terms. The objective of this article is to analyze and evaluate the correlation between attention and emotion during the viewing of two videos shown in a classroom in the academic space of a university. The method consisted of recording the electrodermal activity of various groups of Audiovisual Communication and Advertising and Public Relations students during the viewing of the two audiovisual stories. The main results and conclusions link characteristics of the audiovisual narrative and technical-expressive qualities and objectives of the videos with the levels of EDL and EDR recorded by the device and establish advanced lines of research in the field of neuroeducation and neurocommunication. es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València
dc.relation.ispartof Multidisciplinary Journal for Education, Social and Technological Sciences
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Neuroeducation es_ES
dc.subject Audiovisual didactic es_ES
dc.subject Teaching methodology es_ES
dc.subject Attention es_ES
dc.subject Emotion es_ES
dc.subject Electrodermal activity es_ES
dc.subject Story es_ES
dc.subject Audiovisual language es_ES
dc.title Neurocommunicative methodologies: attention and emotion of the audiovisual story in the classroom es_ES
dc.type Artículo es_ES
dc.date.updated 2019-05-20T09:56:57Z
dc.identifier.doi 10.4995/muse.2019.10670
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Rajas, M.; Izquierdo, V.; García, ML. (2019). Neurocommunicative methodologies: attention and emotion of the audiovisual story in the classroom. Multidisciplinary Journal for Education, Social and Technological Sciences. 6(1):89-114. https://doi.org/10.4995/muse.2019.10670 es_ES
dc.description.accrualMethod SWORD es_ES
dc.relation.publisherversion https://doi.org/10.4995/muse.2019.10670 es_ES
dc.description.upvformatpinicio 89 es_ES
dc.description.upvformatpfin 114 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 6
dc.description.issue 1
dc.identifier.eissn 2341-2593
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