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Guimarães, C.; Estima, A. (2022). Do universities have a distinctive brand personality? The case of ECIU Universities. En 8th International Conference on Higher Education Advances (HEAd'22). Editorial Universitat Politècnica de València. 315-322. https://doi.org/10.4995/HEAd22.2022.14439
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/191993
Título: | Do universities have a distinctive brand personality? The case of ECIU Universities | |
Autor: | Guimarães, Cristina | |
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[EN] Brands increasingly adopt human qualities as a way to attract consumers. Brands must be physically attractive, intellectually persuasive, socially involved, and emotionally appealing, all while demonstrating a strong ...[+]
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Derechos de uso: | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | |
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Versión del editor: | http://ocs.editorial.upv.es/index.php/HEAD/HEAd22/paper/view/14439 | |
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