Research on relevant variables related to enterprise co-creation and innovation for better product output

Abstract

[EN] Co-creation is a business strategy to excel in product and service creation and improvement through collaborative innovation involving stakeholders, especially customers. The aim is to produce outcomes that are more valuable to the target market, through customer aligned and enriched needs and knowledge, skills, and creativity base. Present AI times show an accelerated evolution in most business key areas. Proactivity to change is paramount for any organization to survive. What measurable organization traits better relate to co-creation and innovation? Can these relationships allow to identify businesses better posed for success and allow to prioritize certain activities for a better performance? Study deepens on different enterprise variables related to innovation and co-creation, as causes or effects. Software and technological business as well as those present in short cycle physical product markets relate to co-creation. Business in service-related activities also show this relationship. Multisector entities may perform better than unique sector of activity ones. Public activities are less result driven and less prone to co-creation and clear improvement opportunities. Budgets seem to affect co-creation, therefore so should do economic cycles. For future research: faster time to market, cost-savings, internal process improvement, customer loyalty and engagement, eco-sustainability concerns and preferences of stakeholders, incorporated into products and services. Internal knowledge and innovation management culture and processes are key to innovation success and relate directly to operational performances.