Spokespersons to explain the world: analysis of their relevance, competences and instruction

Abstract

[EN] This research aims to understand the figure of the spokesperson in institutions such as governments and companies, in order to communicate the entities they represent (Rojo, et al., 2020; Capurro et al., 2022;. Bart W. Édes, 2000), and to identify the geographical distribution of universities worldwide that offer specific training in this area, in order to gain insight into the current state of spokesperson training in the field of communication studies and to identify areas that require improvement. The main findings indicate that only 19 universities appearing in the 2023 Times Higher Education rankings, based on their programme offerings, offer courses that touch on facets of spokesperson training, including topics such as communication skills. The majority of these universities are located in the Americas. However, this lack of specific training on the subject should be addressed to produce generations of students capable of assuming the significant communicative responsibility of presentation.