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Course innovation in business higher education – A case study of a BA Commerce and Marketing course

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Course innovation in business higher education – A case study of a BA Commerce and Marketing course

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dc.contributor.author Gombos, Szandra es_ES
dc.contributor.author Kurucz, Attila es_ES
dc.date.accessioned 2024-07-31T08:49:54Z
dc.date.available 2024-07-31T08:49:54Z
dc.date.issued 2024-06-20
dc.identifier.isbn 9788413962009
dc.identifier.uri http://hdl.handle.net/10251/206907
dc.description.abstract [EN] This paper explores the dynamic landscape of higher education, specifically in the domain of Commerce and Marketing, over the past decade. As higher education faces evolving challenges and changing stakeholder expectations, the study delves into the ongoing debate regarding the alignment of higher education, including business education on a Commerce and Marketing BA course in West-Hungary. The research employs a comprehensive case study methodology spanning ten academic years to showcase the course's development and innovations. The study scrutinizes changes in teaching methodologies, course materials, seminar and project assignments, applied technologies, and assessment methods. Findings from in-depth interviews with business professionals, and student observations reveal the course's adaptation to market needs and challenges encountered during the online transition. The results suggest that, despite disruptions in the academic year 20/21 due to the COVID-19 pandemic, the development of this course in the examined years successfully aligns with market expectations, fostering competencies essential for the business domain, thanks to introducing new methodologies (interactive project-based, seminars), usage of AI assisted applications, and introducing new forms of assessments. es_ES
dc.format.extent 8 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof 10th International Conference on Higher Education Advances (HEAd’24)
dc.rights Reconocimiento - No comercial - Compartir igual (by-nc-sa) es_ES
dc.subject Higher education es_ES
dc.subject Business education es_ES
dc.subject Course development es_ES
dc.subject Course innovation es_ES
dc.title Course innovation in business higher education – A case study of a BA Commerce and Marketing course es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/HEAd24.2024.17347
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Gombos, S.; Kurucz, A. (2024). Course innovation in business higher education – A case study of a BA Commerce and Marketing course. Editorial Universitat Politècnica de València. https://doi.org/10.4995/HEAd24.2024.17347 es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename Tenth International Conference on Higher Education Advances es_ES
dc.relation.conferencedate Junio 18-21, 2024 es_ES
dc.relation.conferenceplace València, España es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/HEAD/HEAd24/paper/view/17347 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela OCS\17347 es_ES


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