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The extended marketing mix

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Bravo Sellés, M. (2016). The extended marketing mix. http://hdl.handle.net/10251/67239

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Title: The extended marketing mix
Author: Bravo Sellés, Milagros
UPV Unit: Universitat Politècnica de València. Escuela Politécnica Superior de Alcoy - Escola Politècnica Superior d'Alcoi
Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
This video focuses on the concept of extended marketing mix. More precisely, contents to be reviewed are as follows: concept of marketing and its origins, variables considered as the 4 P¿s of marketing and the variables ...[+]
Subjects: Marketing , 4 P's of marketing , 7 P's of marketing , Sales , Target market , Product , Price , Place , Distribution , Promotion , People , Process , Physical evidence
UNESCO code: 5310 - Economía internacional
Copyrigths: Reconocimiento - No comercial (by-nc)
Type: Objeto de aprendizaje
URL: https://polimedia.upv.es/visor/?id=b3bbae80-0d5d-11e6-8dc2-172491ce864f
Learning Resource Type: Polimedia
Intended End User Role: Alumno
Context: Ciclo superior
Difficulty: Dificultad media
Interactivity Level: Medio
Semantic Density: Medio
Typical Learning Time: 01 horas 00 minutos
Educational language: Inglés
Access rigths: PUBLICO

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