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Effects of colored contrast of mobile websites on behavioral intentions

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Effects of colored contrast of mobile websites on behavioral intentions

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dc.contributor.author Pelet, Jean-Eric es_ES
dc.contributor.author Taieb, Basma es_ES
dc.date.accessioned 2018-02-19T10:26:09Z
dc.date.available 2018-02-19T10:26:09Z
dc.date.issued 2016-10-10
dc.identifier.isbn 9788490484623
dc.identifier.uri http://hdl.handle.net/10251/98099
dc.description.abstract [EN] his study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed and a mobile website, with two different alternatives, was designed especially for the experiment: positive contrast (yellow text on green background) and negative contrast (green text on yellow background). The research was conducted on French consumers. 312 valid responses were collected through online and personal survey questionnaires. Data was analysed using the method of structural equations. The results show the significant effects of mobile website’s color contrast on behavioral intentions. Perceived dominance and trust towards the website have positive effects on behavioral intentions, whereas mood has non-significant effects on behavioral intentions. Managerial implications are discussed. es_ES
dc.format.extent 8 es_ES
dc.language Inglés es_ES
dc.publisher Editorial Universitat Politècnica de València es_ES
dc.relation.ispartof CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject web data es_ES
dc.subject internet data es_ES
dc.subject big data es_ES
dc.subject qca es_ES
dc.subject pls es_ES
dc.subject sem es_ES
dc.subject conference es_ES
dc.subject M-commerce es_ES
dc.subject Color es_ES
dc.subject Contrast ratio es_ES
dc.subject Trust es_ES
dc.subject Behavioral intention es_ES
dc.title Effects of colored contrast of mobile websites on behavioral intentions es_ES
dc.type Capítulo de libro es_ES
dc.type Comunicación en congreso es_ES
dc.identifier.doi 10.4995/CARMA2016.2016.3110
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Pelet, J.; Taieb, B. (2016). Effects of colored contrast of mobile websites on behavioral intentions. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 84-91. doi:10.4995/CARMA2016.2016.3110 es_ES
dc.description.accrualMethod OCS es_ES
dc.relation.conferencename CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics es_ES
dc.relation.conferencedate July 06-07,2016 es_ES
dc.relation.conferenceplace Valencia, Spain es_ES
dc.relation.publisherversion http://ocs.editorial.upv.es/index.php/CARMA/CARMA2016/paper/view/3110 es_ES
dc.description.upvformatpinicio 84 es_ES
dc.description.upvformatpfin 91 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela 3110 es_ES


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