Ilustrafic 2015

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https://riunet.upv.es/handle/10251/84538

Congreso bianual, vinculado al Máster en Diseño e Ilustración de la Universitat Politècnica de València, cuya vocación es generar un espacio de reflexión en torno a la imagen y a la cultura visual en sus diferentes aplicaciones, haciendo hincapié en la aproximación de diversas disciplinas artísticas y en su interrelación. Para ello, se plantea una aproximación al análisis de la imagen gráfica desde diferentes ámbitos, más allá de la propia ilustración, como son el diseño, la fotografía, la pintura y la animación. Entre las líneas de investigación que nos gustaría acometer, nos interesa analizar la capacidad dialéctica e informativa de estos lenguajes, su hibridación y la heterogeneidad de sus enunciados constructivos, su constante renovación y presencia mediática, para reflexionar sobre los nuevos mecanismos de lectura que fomentan con el desarrollo de metalenguajes multidisciplinares que condicionan nuestra mirada.

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La Estructura Oculta en el arte “El orden oculto en la pintura clásica, abstracta y contemporánea”
(Editorial Universitat Politècnica de València, 2015) SALDAÑA CORDOVA, FERNANDO
[EN] We try to show the structure and the secret order that encloses the composition of art. Before, landscapes and prominent figures were painted, today the artist interprets his internal world.Art and what ruled it changed last century. To study art in his internal functions is to look for simple answers to the problems that it us raises, but, in a more suitable way, to understand the royal sense of its offers, his questions, we will never exhaust all the levels that the work contains and proposes to our perception. This is positive, since to exhaust the mystery of art would mean, to take sense and its raison d’être from him.
El valor del proceso como metodología proyectual
(Editorial Universitat Politècnica de València, 2015-11-15) Sánchez Rubio, Dionisio
[EN] The project methodologies that emerged when design was becoming established as a discipline are no longer valid in the current context. We now live in a much more complex society and solving the problems arising from it requires new working methods. Nowadays it is very difficult to suggest design solutions to specific problems. The different social problems arise from uncertain situations, as uncertain and malleable as the society we live in. As a result, as designers, we must look through the lens of the researcher, approaching society to obtain data and suggest possible solutions to real problems.
Ilustración en la industria discográfica norteamericana de los años cincuenta
(Editorial Universitat Politècnica de València, 2015-11-15) Torán Tortajada, Claudia
[EN] Let’s go back to the 40’s, North America, record players, Jazz… illustration. An album cover’s analysis, the cover’s art in vinyl format. Such designs were part of the object itself, turning it into an open canvas for the creativity of designers and artists. There are some aspects in this subject that are well linked to the world of illustration; from the object’s packaging, whose format and characteristics suffered changes according to sociocultural and technological needs, to the generated images, in which we can focus in some aspects like the processes and the techniques used, the typography or the final arts. Traveling back in time, we discover how the image had greater impact on the musical context during the 40’s and 50’s, leading to some new stylistic forms and to a wide iconography generated for the most part by the work of the artist. In conclusion, we could consider this period as the starting point for the illustration of covers, with outstanding names like Alex Steinweiss, Jim Flora or David Stone Martin heading a long list of artists whose mission was based on illustrating Swing, Jazz and those new ways of making music that stirred up Northamerican’s culture from the old New Orleans.
El Calor del Diseño
(Editorial Universitat Politècnica de València, 2015-11-15) Carreño Vicente, Teresa
[EN] Infrared thermography is currently used with success for scientific analytical purposes in qualitative and quantitative studies of the heat of surfaces. Today it is widely used in all sectors and is essential and indispensable part in the research and development of many design projects. In this paper we present a brief introduction to Creative Infrared Thermography. A different approach of reality and a powerful visual arts tool which opens the door to new ways of expression and could entail a revolution in representation and communication.
Fantasmas Urbanos: Producción de una novela gráfica a partir de la re-creación de personajes antagónicos de la ciudad de Bogotá
(Editorial Universitat Politècnica de València, 2015-11-25) Morales Florian, Jorge Lewis
[EN] The project proposes an approach to urban “secondary” characters, both for their modest crafts, such as the apparent monotony of their lives do not stand for the society of “success”. People like: masons, mechanics, prostitutes, students, unemployed, street performers and others, who have an almost “ghostly” presence but despite not being part of the “media universe” they constantly redefine the identity of cities. So the graphic novel arises: Urban Ghosts from an approach to the iconography and stereotypes of Bogota and from that facilitate the recreation of characters that meet the need of story, the count, recount, spice and prominence these people and therefore build a graphic piece enriched from experimentation in storytelling, illustration and design.
Enchufados pero desconectados: Problemas en los equipos de producción de los materiales didácticos ilustrados
(Editorial Universitat Politècnica de València, 2015-11-25) Vidal González, Victoria; Rodríguez, Nuria
[EN] New technologies are strongly influencing the changes that the current teaching is experiencing, and therefore also the visual communication in the classroom. To improve new illustrated teaching materials its essential that we hear the views of those involved in its production process and those who use it every day, because the interactivity and connection, that we value so much in ICT, are also needed to develope good work in a different professional team.
El medio es el mensaje. Génesis y desarrollo de la imagen sobre la plancha de metal
(Editorial Universitat Politècnica de València, 2015-11-25) Rodríguez León, Alejandro; Departamento de Dibujo; Facultad de Bellas Artes; Centro de Investigación Arte y Entorno
[EN] There are two ways of comprehending and making engraving. The first vision understands it as the development of a skill or of a technology, which usefulness is based on being able to reproduce pre designed or pre conceived images. The second meaning however, defines engraving as an artistic language, as an authentic syntax of the form, where the own expressive conditions that arise from the divergent thought are generated. Creative engraving exposes certain physical and sensory qualities, which refers us to a complex drawing process, opened to the personal experiences of the matter being transformed, using our own hands and our own body to explore, to know.
Huellas en el tiempo. Grandes tipos móviles de madera
(Editorial Universitat Politècnica de València, 2015-11-25) Ferré Ferri, Enrique; Alcaraz Mira, Antonio; Departamento de Dibujo; Facultad de Bellas Artes; Centro de Investigación Arte y Entorno
[EN] The manufacture and use of large wooden movable types had its purpose for the typographic companies, in the 19 th and 20 th Century. This present work tries to highlight the importance and value of wooden movable types, big in size, that fortunately were saved from being abandoned. are still in use, movable and available in the workshop of typography at the Faculty of BB.AA., of the UPV of Valencia, that are part of the Degree course in Fine Arts and the Master of Artistic Production.
El viatge a la Rentaora. Antropomorfismo minimalista
(Editorial Universitat Politècnica de València, 2015-11-25) de la Torre Oliver, Francisco
[EN] Presentation of publishing project made from a text by journalist Mónica Antequera, an illustrated story aimed at children has become part of the project that the author, as faller artist, made in collaboration with the commission of Falla Mossén Sorell-Corona. Alongside the exhibition of the development of this work, based on the minimalist anthropomorphism, I have conducted a review of the leaders of the genre that have marked my imagination, from the fantasies from Disney or Warner Bros to the surrealist experiments, from the logo of La Casera to emoticons Emoji keyboard.
La condición digital de la imagen gráfica
(Editorial Universitat Politècnica de València, 2015-11-25) Meléndez Cardona, Ronald Fernando; Tortosa Cuesta, Rubén; Departamento de Dibujo; Facultad de Bellas Artes
[EN] Digital technology has certainly given new creative possibilities to the graphic image, mainly as a result of the electronic and virtual condition of its medium. If we fully consider digital as technology, we can say that every image produced or mediated through computer is essentially digital. However, if we consider the digital as expression, we may observe that not all the images produced or mediated through computer express “digitality”. Based on the analysis of the “digital” and “graphic” concepts an argument will be developed that proposes an understanding of an alleged digital nature of the graphic image.
El proceso de ideación en la creación tipográfica: la conceptualización de la letra a través del trazo//Thinking-out process in typographic creation: conceptualization of letterforms through the stroke
(Editorial Universitat Politècnica de València, 2015-11-25) Pérez Mena, María
[EN] As symbolic forms, letterforms can be the expression of an epoch, a place, an identity, a feeling... that we infer as shared meanings into a community, through their use along the time. This communicative ability gives them the power of telling apart from saying, rising as the most powerful tool for visual communication. From this premise, this paper will address how ideas arise in a typographic project from the active observation of the type designer, who see analogies and makes connections between his/her environment and the basis of typographic architecture thinking through drawing.
El anochecer en la ciudad: de la pintura al formato audiovisual
(Editorial Universitat Politècnica de València, 2015-11-25) Moyano Reina, Sara
[EN] At Dusk is an audiovisual project on landscape in the moment when the sunset and the night are falling on different towns. The video shows places and scenarios that keep a close relationship with the topics I use in my paintings. These are images of some towns which have a personal link to me, when I wanted to retain that ephemeral moment at which night is falling and the sky is blue dyeing increasingly intense, and while the first lights turn in town...
La educación artística como elemento clave en el proceso de aprendizaje en preescolar
(Editorial Universitat Politècnica de València, 2015-11-25) Park Kim, Da Hee
[EN] Is art education key during the learning process? When this quiestionis being asked, a majority would have negative response, even though is undeniable role in expresion and canalisation of emotions, as well as in the cultural development of the students through different activities such as playing, creating and sharing. Is it possible to consider the eduation/art tandem as an important source of motivation and active learning during preschool? This article pretends to support art education as an essential resource in preschool education, relying on analyses and comparisons between several strategies used in Spanish art schools. As well as several methods used by remarkable artists and lecturers.
Pintores ilustradores. Un punto de mira
(Editorial Universitat Politècnica de València, 2015-11-25) Aguilar Alonso, Raquel
[EN] Understanding illustration today can become an arduous task when looking for a common defining characteristic. We note that not all options are valid, so we need to differentiate the representative illustrations of our time. To reflect on style and avant-garde concepts will provide us some hints to discern between modern artwork and market products. Finally, studying some illustrators painters will help us to recognize the artistic traits and conditions that come together in a contemporary illustration.
El valor de la imagen en la adaptación de cuentos clásicos. Vigencia, valores e impacto en el imaginario colectivo
(Editorial Universitat Politècnica de València, 2015-11-25) Perpiñá Giner, Vicente
[EN] If we want to find the roots of the fairy tales, we should delve into their historical process. We should study all their axiological, narrative and context values, and also their encoding process. Inquiry that will lead us to their livelihood in legends and ancient myths based in human desire to explain reality and the rhetorical use of language and communication, which also speaks of our evolution as a collective.
Chere. Cuadrado y cruz, símbolos de poder en el encuentro de culturas
(Editorial Universitat Politècnica de València, 2015-11-25) Borja Marroquin, Wilson
[EN] Chere is a research project and exhibition composed of a series of drawing/paintings and short animations that explores the phenomenon of migration and the African diaspora. This project analyses hybridization processes as consecuence of migrations, and compares Ptolemaic concepts in regards of pre-Columbian and African map conventions, and African syllabaries in order to visualize aspects of the African diaspora such as colonization, evangelization, displacement, instability, inequality, marginalization, adaptation, and acculturation. This exploration traces back to the origins of cultural traits of the Afro-descendant traveling culture. It focuses on elements that survived and disseminated in the Americas such as quilts and percussive music.
Antropomorfismo en la ilustración gráfica
(Editorial Universitat Politècnica de València, 2015-11-25) Gonçalves Gomes, Luiz
[EN] In this paper we address the anthropomorphic tendency in the illustration. The popularity of illustrations made for brands is incontestable. Many of our favorite stories are anthropomorphic, through fables that become morally compelling because there are crows, mice and foxes as characters. From when you started producing comics and cartoons, animal forms have been frequent material of graphic expression. We conclude that the process of anthropomorphism and neoteny are the two main tools for success in building the graphic character.
RECUPERACIÓN DE LA ESTÉTICA MODERNISTA EN LA ILUSTRACIÓN CONTEMPORÁNEA Y SU VINCULACIÓN CON EL DISEÑO DE MODA
(Editorial Universitat Politècnica de València, 2015-11-25) Iskakova, Yulia
[EN] We live in a technological era, at a time when technology is developing at a breakneck pace. Every day many new discoveries are made in all fields of science and art. We think that we have gone far ahead compared with the past century. People tend to believe it. But as they say, everything new is well forgotten old. It is surprising that in spite of the tech boom, we are seeing similar trends in fashion design and illustration in particular, that marked the last century, the era of modernity. Also, as then, we see the need for people to seek inspiration in nature, flowers, butterflies, insects. Currently we are seeing these trends in all branches of design and art. In this work we will be analyzing this interconnection on examples of works of illustrators, photographer and fashion designers
Consideraciones para el diseño de Apps para bebés
(Editorial Universitat Politècnica de València, 2015-11-25) Morante Bonet, Miriam; Rodríguez, Nuria; Costa, María; Departamento de Dibujo; Escuela Politécnica Superior de Alcoy
[EN] In recent years there has been an explosion of applications targeted at children, even babies. As our research shows, 50% of Spanish families are using Apps with their children who are under two years old. Despite being a very vulnerable target, there is no specific documentation for developers to create Apps that are appropriate for babies. For this reason, we conducted an investigation from the point of view of pedagogy, child psychology and design, to create a guide with recommendations for the development of applications for babies. The guide will support the design of new Apps for very young children so as to minimize possible adverse effects while enhancing benefits. The guide with recommendations for designing Apps for babies covers a wide range of information from formats and aesthetics to appropriate recreational, educational and interactive content related to each stage of the baby’s development.
Animando la ilustración e ilustrando el mundo en movimiento a través de visual literacy
(Editorial Universitat Politècnica de València, 2015-11-25) Carpe, Inma; Garcia Rams, María Susana; Departamento de Dibujo; Facultad de Bellas Artes; Grupo Animación de la Universitat Politècnica de València
[EN] “If a picture is worth a thousand words” as Arthur Brisbane, journalist of the New York Times said in 1911, Fig.1 How many words would equal the hundreds of frames contained in an animation? Illustration and animation are complex visual expressions, rich in nuances, which have strong links that increasingly intermingle thanks to new technologies and applications that the transmedia world allows. Through visual literacy, with still on moving images, we learn to see, to feel and re-think by playing with images, full of emotions. Thanks to the emerging CrossMedia, Transmedia and Multiplatform; together with books, video games and digital applications; where, it´s doesn´t seem so different: Illustrating the animated world as animating the world that we illustrate.

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