[EN] In scientific literature, museum cultural marketing is usually studied from the
perspective of the case, analyzing specific projects; or, on the contrary, in a
generic way, without basing the study on data, sometimes ...
Marty, Paul F.; Buchanan, Vivian(Editorial Universitat Politècnica de València, 2022-01-17)
[EN] This paper explores the contributions of museum technology professionals
during times of crisis and discusses how museum leadership can best take
advantage of those contributions. It addresses the following key ...
Tortosa Cuesta, Rubén; Caerols Mateo, Raquel; Escribano Belmar, Beatriz; Rodríguez Calatayud, María Nuria(Editorial Universitat Politècnica de València, 2022-01-17)
[EN] At the end of the XX Century, medialabs, working as crosssectional and
participatory research and production laboratories, began to be elementary
within the historical and cultural context of the moment. They ...
[EN] This document will address the practical application in real use cases of
Virtual Reality, Augmented Reality and other avant-garde interactive and
immersive technologies, both in the context of Museum 4.0 and in ...
Iturralde de Bracamonte, Javier(Editorial Universitat Politècnica de València, 2022-01-18)
[EN] The cultural and creative industries have been changing in recent years, not
only in terms of its production and distribution, but also in terms of its habits,
trends and practices. However, COVID-19 has accelerated ...