Blázquez Soriano, Mª Desamparados; Domenech, Josep; Gil, José A.; Pont Sanjuan, Ana(Editorial Universitat Politècnica de València, 2016-10-10)
[EN] In the transition to the digital economy, the implementation of e-commerce strategies contributes to foster economic growth and obtain competitive advantages. Indeed, national and supranational statistics offices ...
[EN] This research is done in order to examine the role of the brand capital in
higher education. For this purpose, we analyze the main contributions of the
literature related to the study of the brand capital and its ...
[EN] The aim of this paper is to propose a method to explore and synthesize social
media data in order to aid businesses to make their communication decisions.
The research was conducted at the end of 2014 on 5607 Italian ...
Castelló Fos, Daniel; De la Poza, Elena; Guadalajara, Natividad(Editorial Universitat Politècnica de València, 2016-10-10)
[EN] This work analyzes the relationship between the digital information provided
by the search engine Google on the Internet and the volume of sales or
revenues in the art market in order to quantify the variable ...
Herrmann, Markus; Hoyden, Laura(Editorial Universitat Politècnica de València, 2016-10-10)
[EN] Modern Webscraping tools and APIs facilitate the extraction of information
from the Internet significantly. We outline, that Webscraping, as a common
practice to load, prepare and statistically analyze specific ...