[EN] E-business and especially e-commerce represents one of the most important ways of doing business in the current context. That is why, researchers are doing a great effort in studying how Business to Consumer platforms ...

[EN] This study examines brands' vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are cocreated online, sometimes to the detriment of the brand. There ...

[EN] Research in the social sciences is built on either quantitative or qualitative analysis, depending on the research context. Using both quantitative and qualitative analyses in the same study presents major obstacles. ...

[EN] Although digitalization is a reality for companies and contributes to value creation, few studies have examined its impact on business performance in the service sector. The aim of this paper is to analyze how the ...

[EN] Technology is considered an asset for companies, and continuous technological innovation is one of the most effective ways to help firms achieve a competitive advantage. Innovation creates opportunities for entrepreneurship. ...