De Crescenzo, Veronica; Botella-Carrubi, Dolores; Rodriguez Garcia, Maria(Elsevier, 2021-02)
[EN] In civic crowdfunding, local communities are asked to financially contribute to projects aimed at the regeneration of an area. Usually a local government acts as a co-funder. This paper employs a fuzzy set qualitative ...
[EN] E-business and especially e-commerce represents one
of the most important ways of doing business in the current
context. That is why, researchers are doing a great effort in
studying how Business to Consumer platforms ...
[EN] This article provides fresh insights into the link between brand equity and firm-level productivity, including the direct effect and the potential interaction effect with research and development (R&D) and human ...
[EN] This study examines brands' vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are cocreated online, sometimes to the detriment of the brand. There ...
Botella-Carrubi, M.Dolores; Currás Móstoles, María Rosa; ESCRIVÁ-BELTRÁN, MARIA(MDPI AG, 2019-11-22)
[EN] The organization of an open-air sporting event involves a series of challenges. People are drawn by the desire to do sport, preferably in close contact with nature, so as to complement healthy lifestyles, and in search ...
[EN] Research in the social sciences is built on either quantitative or qualitative analysis, depending on the research context. Using both quantitative and qualitative analyses in the same study presents major obstacles. ...
Garrigós Simón, Fernando José; Botella-Carrubi, M.Dolores; Gonzalez-Cruz, Tomas(MDPI AG, 2018-12)
[EN] Academic interest in social and human capital is growing significantly. Similarly, their
relationship with sustainability is increasing, especially compared to sustainability¿s relationship
with natural capital and ...
[EN] Although digitalization is a reality for companies and contributes to value creation, few studies have examined its impact on business performance in the service sector. The aim of this paper is to analyze how the ...
González-Cruz, Tomás F.; Botella-Carrubi, Dolores; Martínez-Fuentes, C. M.(Springer-Verlag, 2020-09)
[EN] Today's firms, particularly startups, require agile communication to sense and seize opportunities and to adapt to the market as quickly as possible (Picken 2017; Takeuchi and Nonaka 1986). However, scholars have ...
[EN] Technology is considered an asset for companies, and continuous technological innovation is one of the most effective ways to help firms achieve a competitive advantage. Innovation creates opportunities for entrepreneurship. ...