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CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics: Enviados recientemente

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Is content king? Job seekers’ engagement with social media employer branding content

Moser, Kilian; Tumasjan, Andranik; Welpe, Isabell (Editorial Universitat Politècnica de València, 2016-10-10)

[EN] Increasing digitization and the emergence of social media have radically changed the recruitment landscape adding interactive digital platforms to traditional means of employer communication. Removing barriers of ...
Evaluation of Business-Oriented Performance Metrics in e-Commerce using Web-based Simulation

Mitrevski, Pece; Hristoski, Ilija (Editorial Universitat Politècnica de València, 2016-10-10)

[EN] The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, ...
Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features

Olmedilla, Maria; Arenas-Márquez, Francisco José; Martinez-Torres, M. Rocio; Toral, Sergio L. (Editorial Universitat Politècnica de València, 2016-10-10)

[EN] The identification of influencers in any type of online social network is of paramount importance, as they can significantly affect consumers’ purchasing decisions. This paper proposes the utilization of a ...
The impact of companies’ websites on competitiveness and productivity performance

Domenech, Josep; Rizov, Marian; Vecchi, Michela (Editorial Universitat Politècnica de València, 2016-10-10)

[EN] We investigate the role of the Internet in inducing market competition and firm productivity performance using a sample of UK and Spanish firms over the 1995-2010 period. For each firm we collect unique information ...
Effects of colored contrast of mobile websites on behavioral intentions

Pelet, Jean-Eric; Taieb, Basma (Editorial Universitat Politècnica de València, 2016-10-10)

[EN] his study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile ...