[EN] The reverse logistics process (RLP) has become a key process for the supply chain (SC) given its importance for treating the increasing quantity of returned or recovered products and its impact on sustainability. ...
Juárez Varón, David; Peydro, M. A.; Mengual Recuerda, Ana; Ferrándiz Bou, Santiago(Editura Universitatii din Oradea, 2015)
This paper attempts to explain and disaggregate different focuses of concurrent engineering, analyzing their application to product development and highlighting the improvements involved in their enforcement. Improvements ...
[EN] Neuromarketing emerges as a relatively new discipline of research, because of the
combination of neuroscience with marketing. Neuromarketing studies aim to analyze
different areas of the brain while experimenting with ...
[ES] Como resultado de la combinación de la neurociencia con el marketing, surge el neuromarketing, como una disciplina de investigación, aprovechando los avances de la tecnología. Este nuevo campo de conocimiento, va más ...
[ES] El neuromarketing surge como una disciplina relativamente nueva de investigación,
como resultado de la combinación de la neurociencia con el marketing. Los estudios de
neuromarketing tienen el objetivo de analizar ...
Juárez Varón, David; Ferrándiz Bou, Santiago; Peydró Rasero, Miguel Ángel; Mengual Recuerda, Ana(Area de innovación y Desarrollo, S.L., 2014-05)
[EN] DSC analysis (differential scanning calorimetry) allows obtaining thermal information from polymers’ blends that have been studied in this work. SEBS blends were made using two commercial grades of transparent SEBS ...
Juárez Varón, David; Ferrándiz Bou, Santiago; Peydro, M. A.; Mengual Recuerda, Ana(Área de Innovación y Desarrollo S.L, 2014-08)
[EN] TGA analysis (thermogravimetric analysis) allows obtaining thermal information from
polymers’ blends that have been studied in this work. SEBS blends were made using two
commercial grades of transparent SEBS with ...
Juárez Varón, David; Ferrándiz Bou, Santiago; Peydro, M. A.; Mengual Recuerda, Ana(Área de Innovación y Desarrollo, S.L., 2015-03)
[EN] This study identifies the different industrial applications of phase change materials, in order to identify those thar are potentially viable for addition with thermoplastic materials.
Traditional methods applied to the development of new products are becoming obsolete, being necessary advanced methods based on a new approach that allows work cooperatively. This is called Concurrent Engineering and this ...
[EN] This work aims to demonstrate that product design and packaging must be aligned with the point of sale and its social purpose.
Manufacturing engineering is responsible for the design, development and improvement of ...
[EN] A neutral definition of marketing is key to the selection of tools. This article has sought common definitions given by different authors to be widely accepted parameters. From this definition, selection and use of ...
Torreblanca Diaz, Francisco Jose; Juárez Varón, David; Sempere Ripoll, María Francisca; Mengual Recuerda, Ana(Area de Innovación y Desarrollo S.L, 2012)
[EN] Marketing has a fundamental base in the study of consumer behavior, because knowledge
and effective satisfaction of customer needs are centered on deep knowledge of the
products and services it wishes and how ...
The use of advanced techniques in work, such as concurrent engineering, on the development of projects implies that all areas involved participate from the start of the primary phases. Getting a correct product is the main ...
Torreblanca Diaz, Francisco Jose; Juárez Varón, David; Tomas Miquel, Jose Vicente; Mengual Recuerda, Ana(Iseun, 2015-01)
[EN] Knowledge and effective satisfaction of customer needs are centered on deep knowledge of the products and services it wishes and how acquires them. Marketing has a fundamental base in the study of consumer behavior. ...
Ballester Nicolás, Miguel(Universitat Politècnica de València, 2022-10-06)
[ES] InvestAlly es una empresa planteada en el proyecto final de grado de Administración y Dirección de empresas que he desarrollado previamente. Esta empresa, tendría la necesidad de informatizarse desde el mismo momento ...
Vicente Mazzuz, Manuel Alejandro(Universitat Politècnica de València, 2021-07-28)
[ES] Las circunstancias que preceden a la situación relacionada con la pandemia de la COVID-19, han provocado que se acelere y multiplique el ritmo de implicación de los entes públicos y privados en el ámbito de una gestión ...
Oueghlani, Fares(Universitat Politècnica de València, 2021-09-30)
[ES] El presente trabajo evalúa la factibilidad técnica y económica que tendría una nueva empresa especializada en envíos internacionales de mensajería y paquetería. El proyecto tiene como objetivo desarrollar una nueva ...
Sirvent Salcedo, David(Universitat Politècnica de València, 2021-10-22)
[ES] El proyecto consiste en el diseño de un espacio para interiorismo empleando diferentes
formatos de presentación. A continuación, se registrará la percepción de los usuarios para
quienes va dirigido el diseño del ...
Mengual Recuerda, Ana; Sempere Ripoll, María Francisca; Juárez Varón, David; Rodríguez Villalobos, Alejandro(Area de Innovación y Desarrollo S.L, 2012)
[EN] This paper analyzes the decision-making process from the perspective of management
skills, trying to emphasize the importance of prioritizing, knowing the variables involved in
the decision making process, analyze, ...
Dallagi, Sana(Universitat Politècnica de València, 2021-09-15)
[ES] Hoy en día, debido a la crisis sanitaria Del coronavirus en el mundo, el comercio electrónico se
ha convertido en un sector dinámico ofreciendo un mercado proactivo, volviéndose cada vez más
popular en la vida diaria ...