Gil-López, Cristina; Guixeres Provinciale, Jaime; Marín-Morales, Javier; Torrecilla-Moreno, Carmen; Williams, Edu; Alcañiz Raya, Mariano Luis(Frontiers Media S.A., 2023-04-11)
[EN] There is increasing interest in studies analyzing the influence of technologies that integrate virtual and real-world components on consumer behavior. These technologies include augmented reality, virtual reality and ...
Ausin Azofra, Jose Manuel(Universitat Politècnica de València, 2022-01-24)
[ES] El proceso de evaluar la eficacia en publicidad es una tarea complicada. Para poder cumplir con los requisitos de los clientes, el publicista está acostumbrado a apoyarse en los criterios objetivos que garantizan las ...
Marín-Morales, Javier; Torrecilla-Moreno, Carmen; Guixeres Provinciale, Jaime; Llinares Millán, María Del Carmen(Publicaciones DYNA, 2017-02)
[ES] Para evaluar la funcionalidad y el rendimiento de un
espacio se analiza el comportamiento de sus usuarios. Este
se ha medido tradicionalmente a partir de encuestas y
observación, con las limitaciones de tratarse ...
The psychological construct of mindfulness refers to an awareness that emerges by intentionally paying attention to the present experience in a non-judgmental or evaluative way. This particular quality of awareness has ...
Marín Morales, Javier(Universitat Politècnica de València, 2020-07-27)
[ES] El uso de la realidad virtual (RV) se ha incrementado notablemente en la comunidad científica para la investigación del comportamiento humano. En particular, la RV inmersiva ha crecido debido a la democratización de ...
Marín-Morales, Javier; Higuera-Trujillo, Juan Luis; Juan-Ripoll, Carla De; Llinares Millán, María Del Carmen; Guixeres Provinciale, Jaime; Iñarra Abad, Susana; Alcañiz Raya, Mariano Luis(Oxford University Press, 2019)
[EN] The validity of environmental simulations depends on their capacity to replicate responses produced in physical environments. However, very few studies validate navigation differences in immersive virtual environments, ...
[EN] In this paper we propose a new approach for mental e-health
treatments named intelligent e-therapy (e-it) with capabilities for ambient intelligence
and ubiquitous computing. The proposed e-it system supposes an ...
Marín-Morales, Javier; Higuera-Trujillo, Juan Luis; Greco, Alberto; Guixeres, Jaime; Llinares Millán, María Del Carmen; Gentili, Claudio; Scilingo, Enzo Pasquale; Alcañiz Raya, Mariano Luis; Valenza, Gaetano(Public Library of Science, 2019-10-15)
[EN] Virtual reality is a powerful tool in human behaviour research. However, few studies compare its capacity to evoke the same emotional responses as in real scenarios. This study investigates psycho-physiological patterns ...
[EN] Virtual reality (VR) in retailing (V-commerce) has been proven to enhance the consumer experience. Thus, this technology is beneficial to study behavioral patterns by offering the opportunity to infer customers' ...
Khatri, Jaikishan; Marín-Morales, Javier; Moghaddasi, Masoud; Guixeres Provinciale, Jaime; Chicchi Giglioli, Irene Alice; Alcañiz Raya, Mariano Luis(Frontiers Media SA, 2022-03-11)
[EN] Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a realistic scenario. Among several other factors, personality traits have been shown to have a substantial influence on ...
[EN] The use of virtual reality (VR) technology in the context of retail is a significant trend in current consumer research, as it offers market researchers a unique opportunity to measure purchase behavior more realistically. ...
[EN] The aims of the present study are to examine the reliability and validity of the Heart Rate signal registered using two self-made wireless ECG systems, R-Tips and TipsShirt, and to compare them with another commercial ...
Ausin, Jose M.; Bigné, Enrique; Marín-Morales, Javier; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano Luis(Asociación Europea de Dirección y Economía de la Empresa, 2021-08)
[EN] Music affects viewers¿ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects¿ brains during exposure to television ...
[EN] The development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual ...
ZARAGOZÁ ÁLVAREZ, IRENE; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano Luis; CEBOLLA, AUSIAS; Saiz Rodríguez, Francisco Javier; Álvarez, Julio(Springer-Verlag, 2013-08)
[EN] Childhood obesity is a significant health problem in current societies that is increasing at an alarming way among population of all ages. To date, studies on the effectiveness of treatments for childhood obesity in ...
Three-dimensional virtual representations of consumer products are expected to gain relevance in e-commerce applications as low cost virtual reality headsets arrive on the market in the next years. However, there are a ...
Baños, Rosa M.; Escobar, Patricia; Cebolla, Ausias; Guixeres Provinciale, Jaime; Alvarez Pitti, Julio; Lisón, Juan Francisco; Botella, Cristina(Mary Ann Liebert, 2016-02-01)
This study analyzes the potential of virtual reality (VR) to enhance attentional distraction in overweight children as they experience bodily sensations during exercise. It has been suggested that one reason why obese ...
Juan-Ripoll, Carla De; Soler-Domínguez, J.L.; Guixeres Provinciale, J.; Contero, Manuel; Álvarez Gutiérrez, N.; Alcañiz Raya, Mariano Luis(Frontiers Media SA, 2018)
[EN] Understanding how people behave when facing hazardous situations, how intrinsic and extrinsic factors influence the risk taking (RT) decision making process and to what extent it is possible to modify their reactions ...
Alcañiz Raya, Mariano Luis; Bigné, Enrique; Guixeres, Jaime(Frontiers Media SA, 2019-07-05)
[EN] Marketing scholars and practitioners are showing increasing interest in Extended
Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR),
and mixed reality (MR), as very promising ...
Wrzesien, Maja; Rey, Beatriz; Alcañiz Raya, Mariano Luis; BAÑOS, R.; Gómez Martínez, Mario; Pérez López, David Clemente; Rodríguez Ortega, Alejandro; Rasal, Paloma; Parra Vargas, Elena; Guixeres Provinciale, Jaime(IOS Press, 2012)
The aim of this paper is to present digital representations of humans (i.e., avatars) that look like the self, applied to the Mental Health (MH) field. Virtual Representations of the Self (VRS) are in our opinion a tool ...