Browsing by Subject "Advertising"
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Browsing by Subject "Advertising"
Now showing items 1-18 of 18
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Rodríguez Pedret, Carmen (2012-03-04)La comunicación presenta la experiencia de una investigación en torno a la influencia de los medios de comunicación en la construcción de la cultura, de la crítica y de la teoría de la arquitectura. El estudio de las ... -
Poveda Bautista, Rocio; García Melón, Mónica; Baptista, Doris C. (SpringerOpen, 2013)In this paper a new approach to find indicators that can be used to measure companies’ competitiveness and performance in an efficient and reliable way is presented. The aim is to assist managers of companies within a ... -
Sequeira Enríquez, María José (2015-04-23)El presente documento se basa en la incidencia de rótulos publicitarios colocados en las fachadas protegidas de los centros históricos. Es un estudio centrado en la ciudad de Granada, en Nicaragua, declarada Patrimonio ... -
Bellosta Calvo, Clara (2017-10-19)The project aims to design an advertising campaign in the tourism sector for a place, monument, natural park¿ The work departs from the draft of a briefing describing the situation in which the graphic communication will ... -
Verdejo Mena, Diana (2016-09-26)[EN] On the following work, I will develop the item of the social connotations in advertising fragrances that are made at Christmas time, and focusing especially on the image that of women is given. There are many fragrance ... -
Luján Elvira, Raquel (2013-05-31)El estudio que a continuación se presenta corresponde al Trabajo Final del Máster en Postproducción Digital de la Universitat Politècnica de València, en la modalidad de trabajo de investigación. El objetivo principal ... -
Bernabeu Segura, Jaime (2014-11-19)En aquest projecte podrem veure el procés i desenvolupament d'una peça audiovisual realitzada dintre del Màster de Postproducció Digital de la Universitat Politècnica de València. Es pretén crear, mitjançant estratègies ... -
Guirao Elías, Jorge (2019-07-30)[EN] The objective of this TFG is the study of how 15/1999 affects personal data, in a competitive environment such as selective processes (promotion or access) to the civil service, and relative opacity in phases as ...
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Cruz García, Laura (Editorial Universitat Politècnica de València, 2017-07-11)[EN] This paper explores the use of evidential devices in press adverts in English in a compilation of original advertisements. Due to the appellative nature of advertising discourse, I think that these texts are likely ... -
García Cortés, Beatriz (Universitat Politècnica de València, 2016-04-29)[EN] According to the World Health Organization (WHO), the childhood obesity affects 42 million children worldwide, 35 million of whom live in the developing countries (WHO, 2010). It is not only a social issue but also ... -
López Pena, Zósimo (Universitat Politècnica de València, 2017-07)[EN] Advertising plays a significant role in our daily lives. If adults often experience difficulties in identifying and evaluating this type of information, we wonder what tools secondary school pupils, educated in Spain, ... -
Gironés Sarrió, Gonzalo; Tortajada Santiago, Marta; Pérez Górriz, Isabel; Ballesteros Alcolea, Rubén (Universitat Politècnica de València, 2015-04-30)[EN] Tackling a new project as a cross-discipline team has always meant an enriching experience. If the goal of the project is educational, then the result will double its interest. “Les aventures de Mortimer i la història ... -
Alcantud Díaz, María (Editorial Universitat Politècnica de València, 2011)[EN] The possible harmful effects of advertising in magazines aimed at teenagers have not lost relevance.Thus the aim of this article is to explore the linguistic characteristics used as foregrounding devices in a corpus ... -
Adelantado, Eulalia; Martí Parreño, José (University of the Basque Country, 2012)[EN] This paper analyzes mobile advergames in the context of advertising formats used in mobile marketing. Based on the features and functionality that define these formats, this paper iden tifies the predominant type ... -
Boscà Varela, Joan (2016-09-19)El present treball es centra en el desenvolupament del pla de comunicació d’una associació sense ànim de lucre, l’Associació Valenciana de Meteorologia Josep Peinado (AVAMET). He elegit aquest projecte degut a la meva ... -
Abellán Expósito, Alba (2018-02-07)Summertime da título a una serie de obra gráfica digital e instalativa, centrada en la acción de borrar como estrategia creativa a partir de la intervención en imágenes publicitarias. El título de este proyecto viene dado ... -
Lahuerta-Otero, Eva; Cordero-Gutiérrez, Rebeca (Editorial Universitat Politècnica de València, 2015-06-15)[EN] : The purpose of this paper is to examine the effectiveness of the online advertising techniques through the social network Facebook, as a broadcasting and promotion tool to disseminate information of universities. ... -
Goossens, Hanne (2018-09-21)[EN] Companies use CRM (Client Relationship Management) software to maintain contact with their current and potential customers. A big number of that kind of applications already exists. Most of these CRM applications use ...
Now showing items 1-18 of 18
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